In the age of quality compromising MP3 compression, ‘Don’t lose a note’ struck a chord with its audience. It gave Marantz an original, versatile brand platform developed for high end audio equipment based on a strategic truth. The campaign was adapted into 6 languages by my own network of writers. Locations were sourced across Antwerp, rose petals created a natural cascade effect for the falling notes which could then be ‘tracked’ in retouch.

CD / AD / CW / CS / P – Photographer: Alex Telfer. Post: Stefan Lesger.