Art Direction

Whether it’s an ad campaign, brand launch, digital media, new identity or a luxurious car brochure, my approach to the Art Direction is to start off with a good idea.  An idea that talented photographers, designers, retouchers, coders, illustrators and directors will want to help you realise.

I try and be clear about what I want and then allow people the space and freedom to do what they do best.  I also like to get out from behind the laptop and ‘get my hands dirty’.  Sure there’s a vast resource of images on the ’net, but there’s also a world beyond Getty.  Better locations are often only a drive away, I’ve polished tram tracks, braved force 10’s, waded into rivers, eluded security and hung out of the back of moving cars, all in the name of improving the work.