A former Exec Creative Director on Nikon, Mitsubishi Motors and TDK (pan-euro lead agency), like most good things Dan’s career began in a bar. While pouring pints, he overheard the owner of several bike shops was in need of some radio commercials.

Two weeks later the 18yr old Dan found himself in a Manchester studio directing two actors and a sound engineer. These ad’s opened the door to Watford College (home of the UK’s esteemed creative advertising course) and since then he’s worked on most things from airlines to bikes, corporate campaigns to corporate identities, fast food, gourmet food and dog food, designer shoes to running shoes, fishing tackle to fmcg.

He’s launched cameras, cars, organic sandwich companies, scratch proof DVDs, plasma TV’s, 3G and his own bath company albionbathco.nl. He’s worked globally, nationally and locally as well as extensively across Europe. After being appointed ECD at ADK Europe in 2002, Dan lead this previously unrecognised agency to creative success. In 2006 alone, ADK Europe picked up 9 international awards as well as enabling Nikon’s recognition as a global SuperBrand. He’s written satirical columns for Exit Magazine and TimeOut Amsterdam.

He writes copy, long and short, art directs, produces and has directed films for clients like Subaru. He takes the work seriously (not himself) and, although he’s happy operating in the tightest of creative spaces, he resists being put into a box.

Dan Mawdesley

Clients include:

AB InBev, ABN-Amro, Activision, Braun, Bose, British Airways, Burton, Cadbury Schweppes, DHL, Dunlop, Dyson, Electronic Arts, Heineken, Holland Casino, Inov-8, Kraft Foods, KLM, Konica Minolta, K2, LeasePlan, Marantz, Mars, Maxell, Mitsubishi Motors, MTV, NEC, Nickelodeon, Nikon, O’Neill, Panasonic, Pioneer, Philips, PriceWaterhouseCoopers, Pure Fishing, Rabobank, Redken, Salomon, SC Johnson, Seiko, Subaru, Tate&Lyle, TDK, Toyota, Unilever, Vodafone & Volvo.


ADCN: ADK, Mitsubishi, Nikon D50 TVC, Nikon WiFi.

Art Director’s Club: Nikon WiFi, Nikon D50 TVC, Nikon S-Series

Campaign Best European Print: Nikon WiFi

Cannes: Nikon.

Clios: Mitsubishi, Nikon, TDK.

Epica: TDK Scratchproof DVD Mailer, TDK Don’t Care Guides, Nikon WiFi, Nikon S-Series

EuroBest: TDK Scratchproof DVD Mailer, TDK Don’t Care Guides, Nikon WiFi, Nikon S-Series

London International Awards: Mitsubishi SkyScraper, Mitsubishi Motors Digital

One Show: Nikon WiFi

Communication Arts Featured: Nikon WiFi, Vodafone.

Archive Featured: Eukanuba, Nikon S-Series, Nikon WiFi, Shakespeare.

SuperBrands: Nikon awarded “Super Brand” status, S-Series campaign sighted as key reason.