Inov-8 Running Shoes

Inov-8 required a ‘global’ campaign to move the brand on from its fell running roots.  An image bank showcasing the entire product range was created during an intensive two and a half day Alpine shoot – probably for the catering budget of some of the bigger brands.  And I found ‘a surf artist’ hanging ten in Walsall to hand make the trail signage.  Utilised for Ad’s, Digital Media, Brochures and Exhibitions.

CD / AD / CW / CS / P – Photographer: Alex Telfer.