TDK – Made & Played

After making a decision to offer headphones, speakers and other accessories, TDK required a versatile new pan-euro platform and a fresh look & feel to relaunch the brand with a nod to its illustrious mix-tape past.  Made referred to the software and content creators, Played reflected the hardware.  The DJ ad launched the new brand offer.

CD / AD / CW – Photography: Tim Georgeson / Boudewijn Smit.