TDK – Brand Experience

The 3 night, 9 club, 10 DJ event featured artists like Basement Jaxx and was jointly promoted with MTV.  We shot these around East & West Berlin on 35mm with an intentionally minimal fly poster ‘look & feel’ – I even scrubbed the tram tracks for extra ‘kick’.  The identity was so ‘street’ it was even applied onto them by teams of spraying students.  Stenciled ‘teaser’ trainer prints appeared on the streets of Berlin, London and Milan.

CD / AD / CW – Photographer: Tim Georgeson.