Shakespeare (K2)

After years of retailer discounting, it was time to get Shakespeare back at the top of angler’s wish-lists. Heroically shot in Force 9 gales and just 2 days, it was used across Print, Digital, Brochures – the campaign appeared in 20 different media titles.  Featured in Lurzer’s Archive.

CD / AD / CW / CS / P – Photographer: Alex Telfer.