Nikon D50 D-SLR Print

The ‘point and shoot’ simplicity of Nikon’s new D-SLR was launched with a campaign highlighting photographic ‘missed opportunities’ – often caused by over complicated cameras. The campaign platform was reinterpreted for TV – creating an observational film of ‘missed moments’ (produced and adapted into 10 languages within a month) which was awarded globally.

CD – Photographer: National Geographic.