Nedap is a progressive future oriented company (in the Dyson mould) supplying smart in-store security to brands like H&M and Adidas. I was commissioned by a Dutch agency to create a cost-effective communications kit including a film, ads, digital media and brochures.  By shooting a mix of stills and motion with a fashionable tone, the kit became almost as ‘must have’ as the labels. Adapted in 8 languages across Europe.

CW / AD / CS / P – Photography: Alex Telfer.  Post: Bas van Wijk.