Mitsubishi Motors

Spoiler Alert: Another cliched, off-road rocky landscape TVC is revealed to be the largest roof garden in Manhattan. 2nd Spoiler Alert: Originally conceived as the car only negotiating its way through Pacific West wilderness until the was deemed to be necessary to see and signpost the car in the city *sigh*. The campaign platform saw special builds at Car Shows and In Dealerships while the commercial itself was the subject of a Discovery Channel “Making Of”. Internationally Awarded.

CW / AD Director: Paul Street / Post: Frame Store.