Look Live – Brand Positioning

LookLive enables viewers of hit TV shows like ‘Game of Thrones’, ‘House of Cards’, ‘Pretty Little Liars’ etc. to freeze the action and source the clothing and accessories that they can see on-screen – instantly.  Not only that, but if the T-Shirt you fancy is an Alexander McQueen and it costs a King’s ransom, LookLive will give you four or five alternatives, whether your budget is High Street or Hilton (Paris).  Asked to distil this down to one key positioning line, ‘Shop what you watch’ seemed like an effortless summary – and the testing panels agreed.

Copy: Dan Mawdesley.