FairPlay Casinos

Asked to provide engaging and gently provocative copy for every aspect of the Casino chain, from Entrances to Exits and everywhere in-between plus Digital and Print platforms. These are my favourite posters from the series, and were strategically placed e.g. the cash machine line was placed next to the casino’s ATM’s, The “Here’s to” line adorned the wall in the bar etc.

AD / CW: Dan Mawdesley. Post: Bas van Wijk.
FairPlay ReBranding AD’s: Kelly van Hattem, Paul Reijnders.