Emma Safety Shoes

A ‘reimagining’ of the freelance work for Emma Safety Shoes (see below). Using the original lines I wrote combined with a series of powerful images I sourced. Shot in Belgium, France, Slovakia and the UK for use across digital and print.They look like they belong to another era but most shots are only a few years old.

CW / AD: Dan Mawdesley. Photography: Leonard Freed, David Hurn, Chris Steele-Perkins @ Magnum Photos.