Years of automotive experience has been an advantage when working on Elian Cycles, but there wasn’t a car involved in this shoot. Like the Commuter bike, we also shot Elian’s beautiful ‘bak fiets’ (cargo bike) by bicycle and despite the ultra low budget, we managed to give it a distinctive ‘look & feel’ with some well chosen locations, clear ideas, good prep and hours of hard work.
Art, Copy & Production: Dan Mawdesley. Photography: Ryan Edy.
Design: Paul Madeley / Grace Chao.