The ‘Ray Mears’ of fishing, Dave would happily spend a Summer (and Spring, Autumn and Winter) under the stars in pursuit of huge carp. Frustrated by cheap gear, he used high end materials to produce kit that’s as suited to the side of a mountain, as it is to the side of a lake. The rod ring ident had an intentionally ‘established’ look about it and was a strong, simple device that ‘cut through’ in a crowded market. The website was developed with images we shot locally ‘from an angler’s point of view’.
CD / AD / CW – Photographer: Simon McQueen.