TDK – Real brand story telling

A film about a superstar DJ who loses his hearing but despite being deaf, creates an amazing come back album – it could only have been Made and Played on TDK.

‘Back in the day’ every bedroom DJ recorded their master mixes on TDK tapes, later CDs then MP3s so it was only natural to have TDK as the record label in this cult club classic.

Perfect(o) product placement and a smart way of generating mass awareness for minimal spend.

CD / CW: Dan Mawdesley.