Tasked with making Dutch bike builders, Elian Cycles, a bigger, broader brand, I wanted the copy to be ‘editorial like’ and the ‘look&feel’ more like a luxury travel magazine. Just 3 of us on the shoot, captured everything ‘in camera’ and appropriately enough, by bike. Featured on the PhaseOne home page.
Art, Copy & Production: Dan Mawdesley. Photography: Ryan Edy.
Design: Paul Madeley / Grace Chao.